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Vacation demands change from one year to another; hence exchange companies often change the starting and ending dates of the season for different resorts and/or locations. Be sure to check often and keep yourself up to date!
Learn the exchange names for your company - high being equivalent to red, medium might be yellow or white, and low could be green or blue.
It all boils down to what you're in the mood to do/go and if your base location is the right spot at the right time!